Define the role of a Social Media Manager?
The Social Media Manager might be said to give the brand’s presence on social media the direction it needs to engage the audience; thus, in effect, shaping its online identity. These tasks may include developing strategies, creating content, managing the community, and analysing performance in a manner ensuring that social media efforts work in tandem with larger marketing and business objectives.
Common responsibilities of a Social Media Manager are as follows:
- Developing a Social Media Strategy
- Selecting the correct platforms to target with focus on brand audience and goals (for example, Instagram for visuals, LinkedIn for B2B, Twitter for short updates).
- Setting measurable objectives and KPIs(Keys Performance Indicators) to be assessed for campaign success.
- Content Production and Curation
- Curating relevant material from other sources to share, provided it fits in with brand values.
- Managing a calendar of content in order to ensure content is regularly posted and is aligned with campaigns or promotions.
- Community Management
- Developing and nurturing a community of loyal supporters by facilitating user participation, initiating conversations, and sharing user-generated content.
- Manage any customer service issues or complaints raised through social media.
- Monitoring and Analytics
- Tracking the performance through social media analytics tools (such as Facebook Insights, Google Analytics, or Hootsuite) to evaluate the success of posts, campaigns, and overall social media engagement.
- Modifying strategies based on the data including audience insight, engagement rates, and conversion metrics to optimize results going forward.
- Campaign Management
- Planning and executing promotions, contests, giveaways, and other influencer collaborations to drive business results.
- Running paid advertising campaigns (e.g. Facebook Ads, Instagram Ads) to expand reach and drive traffic or sales.
In essence, A Social Media Manager is someone who coordinates creativity with data to tell a story around a brand while delivering results.
What is the typical hourly rate Hiree charges for this role?
Hiree’s social media managers ranges from $15 – $ 45 AUD/hour depending on type of project.
Frequently Asked Questions:
They start with the brand’s objectives and audience, and even its competitors. Then build out a strategy that includes, types of content to be created, frequency of posts, the ideal times of posting, and KPIs.
They follow the brand guidelines, tone and style documents as well as keeping in touch with other departments (marketing or PR) to maintain the same narrative and know about any changes that there may be from the other side, possibly due to shifts in their marketing targets.
Yes. Influencer marketing falls within the responsibilities of many Social Media Managers, where they search for relevant influencers, manage relationships with them, and execute influencer marketing campaigns.
Comparison of Aust Accountant vs Overseas Accountant
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