
Define the role of a Marketing coordinator?
The Marketing Coordinator’s job involves providing support for the planning and management of marketing campaigns, projects, and strategies. They typically perform marketing tasks that are aimed at enabling a company achieve its objectives. They interact with other members of the marketing departments and other business units to ensure the marketing activities are integrated and effective.
Common responsibilities of a marketing coordinator are as follows:
- Campaign Management
- Content Creation & Coordination
- Event Planning & Execution
- Social Media Management
- Market Research
- Email Marketing
- Collaboration with Other Teams
- Tracking & Reporting
- Budget & Resource Management
- Administrative Support
What is the typical hourly rate Hiree charges for this role?
Hiree’s Marketing Coordinator ranges from $15 – $ 40 AUD/hour depending on type of project.
Frequently Asked Questions:
The core skills of our Marketing Coordinator includes:
- Excellent organizational skills including the can-do attitude to juggle competing demands and deadlines.
- Strong communication skills to work with partners and suppliers.
- Thinking differently to come up with content and campaign ideas.
- Analytical skills to evaluate marketing performance.
- Familiar with various marketing software (email marketing, CRM, analytics).
The classic Marketing Coordinator generally focuses on the implementation of marketing plans, responsible for managing tasks, and supporting the marketing team. A Marketing Manager, on the other hand, is typically responsible for developing strategies, managing budgets, and making higher-level decisions. Managers develop strategy, and coordinators administer the strategy through managers.
To manage their work efficiently, Marketing Coordinators often work with the following tools:
- Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (Hootsuite / Buffer etc)
- Tools to manage a project (Trello, Asana, etc.)
- Analytics tools (e.g. Google Analytics, Facebook Insights)
- The same is true for content management systems (CMS) focused on website updates like WordPress.
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