
Define SEO/SEM Specialist?
The SEO/SEM Specialist will provide optimization on websites that improve ranking via search engines using SEO and will implement paid search advertisements using SEM. They do keyword research, optimize the content, analyze the data to improve the enhancement of online visibility, web traffic, and conversions to boost company online presence.
Generally, the responsibilities of SEO/SEM Specialists includes:
- Keyword analysis and research involving SEO and SEM campaigns
- Content and structural optimizations on website to make search engine friendly
- Paid Search Campaign Management; including Google Ads, Facebook Ads, and Linkedin Ads.
- Analyze website traffic and conversion rates.
- Conduct on-page and off-page SEO techniques.
- Execute link-building strategies and report on campaign performance to modify the strategy in accordance.
What is the typical hourly rate Hiree charges for this role?
SEO/SEM Specialists from Hiree start from $12 AUD/hour, versus $40 AUD/hour in Australia, plus superannuation and payroll tax. Hiree will provide an affordable solution, saving up to 70% while offering highly qualified digital marketing skills.
Frequently Asked Questions:
SEO usually takes about 3-6 months to realize serious results due to the time a search engine may take to index. SEM may give quicker results, which could be within days to weeks, depending on how well the campaign was set and the budget allocated.
SEO involves organic strategies to get websites ranked higher by search engines, mainly with on-page optimization and content creation. SEM creates traffic fast through paid advertising (like Google Ads) and offers immediate visibility but a steady cost.
An SEO/SEM Specialist will employ the following tools: Google Analytics, Google Search Console, and SEM platforms in order to monitor the key performance metrics like traffic, bounce rate, conversion rates, and ROI. The aforementioned data is not only evaluated but also correctly utilized to tweak campaigns and thus deliver better results.
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